The hospitality industry’s technology environment has experience drastic changes in recent history. Guests demand cutting-edge technology and seamless wireless access for both personal and professional use, and hotel executives must provide reliable access to remain competitive. Optimizing broadband access could mean the difference between a disgruntled guest and a happy repeat customer. How do hoteliers offer guests high-performing access for a nominal or no fee while maintaining overall profitability? This group of experts will weigh in on the technology necessary to keep hotel guests connected as well as the economic drivers behind this now-mandatory service.